Betting against the odds, not the outcome

One of the first things I learned as a sports better was to bet based on the value of the odds rather than bet on a particular outcome. Due to bookmaker margins, if you bet on every sporting event at random you would receive roughly $91-95 for every $100...

Be sure to shop around for football World Cup odds

I’m used to seeing discrepancies in odds between bookmakers, but there are some massive inconsistencies between bookmaker odds for the 2010 football World Cup winner at the moment. I mentioned in a previous post the substantial variation in odds...