In March 2018, William Hill Australia was sold to CrownBet.
In August 2018, William Hill Australia was merged with CrownBet and re-branded as BetEasy.
William Hill Australia’s History
William Hill Australia was a Northern Territory-licensed bookmaker, formerly called Sportingbet.
The original Sportingbet website was launched in 2003 by the UK-based Sportingbet Group, which itself has been in operation since 1998. The Sportingbet Group acquired Centrebet in 2011. Sportingbet and Centrebet were then restructured to share the same markets and odds but offer different promotions.
In March 2013, William Hill – one of the largest bookmakers in Britain – acquired Sportingbet Group’s Australian business, which consisted of Centrebet and Sportingbet. This was followed by the acquisition of Tom Waterhouse in August 2013. The three websites were then modified to operate with identical markets and odds.
William Hill re-branded Sportingbet as William Hill Australia in February 2015. The parent company merged William Hill with the Centrebet later in 2015 and with Tom Waterhouse in early 2016.
In March 2018 William Hill Australia, which included Centrebet, was sold to CrownBet. William Hill was then merged with CrownBet and re-branded as the new entity BetEasy in August 2018.