NinjaBet Review

Introduction

The following is an in-depth NinjaBet review. We cover the history, features, interface, sports & racing markets, upsides and downsides of the service.

This review is part of our comprehensive Bookmaker Reviews section. The Betting Agencies page provides information and reviews for other sports betting agencies that are suitable for Australians. The following details are updated periodically to keep them up to date.

History, Location and Licence

Founded in 2025, NinjaBet is an Australian-owned bookmaker that is licensed by Liquor & Gaming NSW.¹

NinjaBet is owned and operated by the Queensland-based Betting Services Australia Pty Ltd (ABN 21 649 987 735). NinjaBet is one of seven bookmaking brands that the company operates.²

The NinjaBet website employs the GenerationWeb V. 2025.1 Interactive Betting System.

NinjaBet is an approved wagering provider of the AFL, NRL, Basketball Australia, Cricket Australia, Tennis Australia, Racing Victoria, Racing NSW, Racing Queensland, Racing SA, Tasracing, Racing and Wagering Western Australia, the Gambling & Racing Commission, Thoroughbred Racing NT, New Zealand Thoroughbred Racing, GWIC, Greyhound Racing Victoria, Harness Racing New South Wales and Harness Racing Victoria.

Contact Details

Online chat is available from 8 AM to 11 PM (Sydney time) seven days a week.

Email: support@ninjabet.com.au

Services and Features

 

Maximum payouts

Single wager: $20,000
Multi bet: $20,000
Racing exotics: $2,000
The maximum total payout for any one event or race is $20,000 unless prior agreed.

The maximum odds (dividend) that NinjaBet will pay out for any Tote or Tote-Derivative Win or Place bet is 151.00.

NinjaBet may elect, at its sole and absolute discretion, to pay more than their official payout limits.

Mobile betting

The website uses a responsive design that tailors the layout to the screen size of your device.

Android and Apple Apps are available.

Bookmaker Margin

The bookmaker margin (overround) is a measure of the bookmaker’s profit margin for an event and is a hidden transaction cost for punters. This profit is how bookmakers finance their services but bookmakers vary in the margins they apply. From a punter’s perspective, the lower the margin, the better. Learn more about bookmaker margins.

NinjaBet was not included in our most recent bookmaker margins and markets survey.

NinjaBet’s odds for sports are not as competitive as the leading bookmakers. Their competitiveness varies depending on the sport, however. When comparing against the bookmaker that scored the best sports odds in our latest margins survey, NinjaBet offered the best or joint-best head-to-head odds for:

– 3 players out of 8 ATP Challenger matches
– 1 player out of 12 ATP matches
– 6 players out of 12 WTA matches
– 1 team out of 9 EPL games
– 1 team out of 15 NFL games
– 0 teams out of 4 MLB games
– 2 teams out of 4 United Rugby Championship games

We recommend you browse the odds for your favourite sports to see whether those particular leagues are a strength of NinjaBet.

For sports like the NFL, NinjaBet’s chosen lines are often 0.5 units off other bookmakers (e.g. +4.0 instead of +3.5). This makes NinjaBet useful when you’re looking to add half a point to a selection you had in mind with another bookmaker.

The total score markets we observed were notably less competitive than the leading bookmakers. We observed 1.83 even over/under odds for the NRL, NFL, NBL, Rugby Championship & MLB, and 1.85 even over/under odds for the NBA.

Note that the odds we’ve stated don’t take into account the ‘Rewards+’ feature, which gives you price boosts on certain selections of your choosing.

Sports Markets

In October 2025 we observed markets for Australian rules (AFL Women), baseball (MLB), basketball (24 leagues), boxing, cricket, darts, golf, American Football (CFL, NFL, NCAA), ice hockey (NHL), motor racing (F1), MMA (UFC), rugby league (NRL, NRL Women, Super League), rugby union (international, French Top 14, NPC, Gallagher Premiership, United Rugby Championship), football (too many leagues to count), tennis (ATP, WTA, Challenger) and volleyball.

A broad range of markets is offered for the headline fixtures. For upcoming games, we observed 43 markets for the MLB, 27 for the NBA pre-season, 57 for the NFL, 41 for the NRL, 32 for the EPL and 13 for the Rugby Championship.

One strong feature of NinjaBet is the early provision of markets. We observed English Premier League markets for both the current and following round, despite the fact that the following round wouldn’t take place until after an international break. For the current round there were up to 36 markets per game and for the upcoming round, in two weeks time, we observed a respectable 17 markets per game. Using the NFL as another example, we observed up to 61 markets per game for the current week’s fixtures, and 3 markets per game for the following week’s fixtures.

Same-game multi (SGM) betting is supported for a wide range of leagues and events. This includes AFL Women, MLB, all basketball leagues, all gridiron, all rugby league and every football league that we sampled.

Futures markets are available for popular leagues and competitions such as the AFL, MLB, NFL, NRL, golfing majors, Formula 1, tennis grand slams and the major European football leagues.

In-Play Betting

In-play phone betting is not available.

Betting Interface

NinjaBet employs the GenerationWeb V. 2025.1 Interactive Betting System. This review will focus on the layout that is displayed on laptops and PCs.

The website uses the ubiquitous three-column layout. Navigation is on the left, markets and odds are in the centre and the betting slip is on the right. When the betting slip is empty, the right column instead displays a list of events that are shortly due to start.

A tab at the top of the navigation panel switches the navigation column between Racing and Sport.

A “Today’s Matches” button is provided near the top of the navigation column. This lists the sports for which events are due to commence within the next 24 hours.

The sports in the navigation column are listed in an expandable format. When a sport is selected, the navigation panel displays the leagues and futures markets (where available) for that sport.

Unfortunately, no breadcrumbs are provided and there isn’t a search feature for upcoming events. With that being said, the website’s navigation is intuitive and beginner-friendly.

When you select a sport, a list of upcoming fixtures is displayed along with the head-to-head, and where relevant, the line and over/under odds.

The number of additional markets available is shown below each fixture. SGM icons are shown above markets that can be employed within same-game multis.

Selections that are already in your betting slip are highlighted in the odds area.

When the Additional Markets button for a game is clicked, all available markets for that fixture are displayed as a list. Clicking on each market displays the selections and their respective odds. You can expand to view odds for more than one market at a time. To view the odds for another fixture in that league, rather than navigate back to the fixtures list, you instead close the Additional Markets tab for the game you had been looking at.

The betting slip displays both multi and single bet options. When numerous selections are added to the slip, you can manually create exotic multis. As an example, if there are four items in your slip, you can enter stakes for doubles (6 combinations), trebles (4 combinations) and a 4-leg multi.

If promotional features are available, they are displayed with icons below the applicable selections in the betting slip.

Overall, the betting interface is fast and easy to use. We like the fact that you can view the head-to-head, line and total score markets for all fixtures at once. A standout feature is how quickly the website loads. When viewing additional markets, the display of the new odds feels instantaneous.

Horse Racing

The NinjaBet racing interface is easy to use because the website employs the same layout as most other bookmakers.

A form guide is available for Australian thoroughbred races as a pop-up box. Pre-Post flucs are shown next to the fixed odds. You can build your own same-race multi (SRM) using win, top 2, top 3 and top 4 markets. We observed SRMs for thoroughbreds and greyhounds, but not harness racing.

The fixed odds aren’t as competitive as the leading bookmakers, but they’re not far off. We also haven’t accounted for the “Rewards+” daily features that are available for your account. Despite the slightly higher margins, it wasn’t difficult to find specific runners at odds that were greater than the offerings of leading bookmakers. For ten surveyed races across five Saturday metro racecards as an example, NinjaBet offered equal or better odds than a market-leading performer for:
Race 1: 1 out of 8 runners
Race 2: 2 out of 9 runners
Race 3: 2 out of 9 runners
Race 4: 5 out of 13 runners
Race 5: 3 out of 13 runners
Race 6: 3 out of 15 runners
Race 7: 5 out of 11 runners
Race 8: 9 out of 18 runners
Race 9: 3 out of 15 runners
Race 10: 5 out of 12 runners

For seven races at a Saturday night greyhounds racecard, NinjaBet offered equal or better odds than a market-leading performer for:
Race 1: 3 out of 8 runners
Race 2: 3 out of 8 runners
Race 3: 5 out of 8 runners
Race 4: 2 out of 5 runners
Race 5: 4 out of 7 runners
Race 6: 3 out of 5 runners
Race 7: 6 out of 8 runners

For two races at the end of a Saturday night harness racecard, NinjaBet offered equal or better odds than a market-leading performer for:
Race 1: 2 out of 8 runners
Race 2: 3 out of 6 runners

One strange feature is we only observed fixed odds when we were logged in. When viewing the website whilst logged out we did see Tote offerings. For weekend metro racing, we observed Best Tote and SP (BT3SP) for win and middle Tote for place. At smaller weekend venues we observed middle Tote for win and place.

Generally, the fixed odds are made available either the day before or shortly before the commencement of the racecard. One exception is feature Saturday racecards, for which we observed fixed odds for metro thoroughbreds on Wednesday.

A strong range of racecourses are shown from around the world, however we have observed that NinjaBet doesn’t generally offer odds for international races until shortly before each race commences.

Upsides

• Low $0.50 minimum stake
• Low $5.00 minimum deposit
• Identity verification is incredibly fast
• A good range of sports markets are made available well in advance, e.g. two rounds of EPL & NFL
• Fast betting platform
• Online chat is available 15 hours a day
• Futures markets are available for numerous sports
• Same-game multis are supported for most sports
• Same-race multis are supported
• Australian owned
• No dormant account fees
• If your account balance is less than $10.00, you can submit a withdrawal request for the entire remainder of your balance
• Rewards+ feature
• Loyalty Points feature
• You can opt out of receiving promotional emails during the sign up process
• You’re invited to set a deposit limit during the sign up process

Downsides

• Very little is known about the owning company
• With the exception of Saturday metro thoroughbreds, fixed odds are generally only made available the day of or the day before the racecard
• Less competitive odds, particularly for over/under markets
• No in-play phone wagering
• Cashing out of bets isn’t supported

Bottom Line

Launched in 2025, NinjaBet is an Australian-owned bookmaker that uses the well-respected GenerationWeb betting system. The highlights of the service are the fast betting interface, the early provision of markets for sporting events and the loyalty points system. The wide breadth of markets and sports covered make it easily usable as a standalone membership.

Sources

• ¹ https://www.acma.gov.au/check-if-gambling-operator-legal
• ² https://abr.business.gov.au/ABN/View?id=21649987735