How to Choose a Bookmaker

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The following is a guide on how to select the right bookmaker for you. Everyone has different needs and preferences, so no one bookmaker dominates the rest. The key is to understand what you need, and then assess which bookmaker meets your requirements the best.

Step 1 – create a short list of reputable agencies

There are countless operations online, but you only want to spend time reviewing services that are first and foremost secure, reliable and trustworthy. If you are located in Australia you will likely narrow your search down to major services that offer Australian dollar accounts. The Betting Agencies section on this website provides a concise summary of the best agencies that are suitable for Australians. These services have all been reviewed and have been chosen as representing the best in the industry. Narrowing your search down to these agencies will immediately save you time, and enable you to focus on features, rather than reliability.

Step 2 – identify what features are important to you

The Betting Agencies section avoids awarding simple rankings to bookmakers, because every punter’s needs are different. An agency that suits one bookmaker may be completely inappropriate for another.

Before viewing each potential bookmaker, make a list of what you’re looking for. Below are some good questions to ask yourself.

  • Is an in-depth help section important?
  • Does the website need to be beginner friendly?
  • Which sports do I primarily intend to bet on?
  • What types of wagers do I plan on making?
  • What minimum bet level would be ideal?
  • What deposit and withdrawal options would I prefer to use?
  • How important is the value of the bookmaker odds?

Step 3 – evaluate each bookmaker

Visit each bookmaker’s website while keeping in mind your list of considerations. Many bookmakers enable you to add bets to your slip without logging in. Add a few bets to your slip and see if you like the navigation menu and interface. Is the site intuitive and easy to use? Look through the sports you would like to bet on. Are they adequately catered for?

Step 4 – third party reviews

If you’ve narrowed down your short list to more than one bookmaker, consider reading third party reviews to gauge the perception of others. They may be able to point out upsides and shortcomings that you hadn’t considered. A good starting point is the Betting Agencies section, which provides reviews of every major bookmaker that is suitable for Australians.

Step 5 – if in doubt, ask questions

If you’re still unsure, ask the bookmaker support staff a few questions. Many services offer live online support so you should be able to get answers quickly. Some services offer terrible support, so you’re experience here could be a deal breaker for a particular bookmaker.

Feel free to ask us questions regarding what would be right for you. We’re happy to provide advice.


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