Betting Agencies

This page provides a one-stop reference for betting agencies that are suitable for Australians. The agencies listed here all offer Australian dollar accounts. Agencies fall into two categories: bookmakers and exchanges. Bookmakers are agencies that set the odds and you bet against the agency. With exchanges, the odds are determined by fellow users within a marketplace, so you bet against fellow users. Bookmakers are recommended for beginners, while an exchange membership is a must have for serious enthusiasts, because it enables you to bet against outcomes.

Some useful features and articles:

If you’re in a hurry…

If you don’t wish to spend too much time choosing an agency, below are our picks for the best in the following categories:

Frequently asked questions

  • Q: I’m a beginner, should I go with a bookmaker or an exchange?
    A: Go with a bookmaker
  • Q: What benefits are there to using an international bookmaker?
    A: The Interactive Gambling Act makes it an offence to offer live online wagering to Australian residents. Operators are only permitted to offer phone betting during live events. International services either ignore or aren’t aware of this law, and continue to permit Australians to bet live ‘in-play’. Adherence to the Act is the responsibility of gambling operators and not individual Australians. It is not an offence for Australian residents to bet live ‘in-play’ online. Another upside is offshore bookmakers typically offer a greater betting selection on international sports.
  • Q: What benefits are there to using an Australian bookmaker?
    A: Australian agencies offer superior betting selections on Australian sports. They also offer a better range of deposit and withdrawal methods for Australians.
  • Q: How many memberships do I need?
    A: Just one if you’re a casual punter. If you’re looking for additional memberships, view our recommended bookmaker combinations.


If margins are what drive you

The margin is a measure of the bookmaker’s profit for an event and can be regarded as a hidden transaction fee for punters. From a betting perspective, the lower the margin, the better.

The table on the right displays the fixture results from our latest bookmaker margins and markets survey.

Pinnacle came out on top of the general survey with the lowest margins of 2.9%, with Marathonbet close behind at 3.0%. Betfair, Unibet and bet365 had the lowest margins of the Australian-licensed services at 5.0%. The average margin when combining the best available odds was 0.7%, which highlights the value of shopping around for the best odds.

Unibet came out on top for the number of markets per fixture, with Pinnacle and Matchbook having the fewest markets.

Marathonbet had the best combination of low margins and quantity of markets per fixture. Keep in mind,
however, that they have lower limits than Pinnacle. The caveats of the survey are discussed in detail in the survey results article.

Sportsbet, Crownbet and bet365 topped the day of the week survey for launching markets early in the week.

Marathonbet topped the results for offering the best odds for particular selections. bet365 also performed well, finishing second, well ahead of the rest of the pack. Sportsbet performed well too, despite finishing far further down in the margins survey. This highlights the fact that operating with higher margins doesn’t preclude a bookmaker from offering the best odds for particular selections.

View the complete bookmaker margin survey results.

Betting Agency Margin Equivalent Line Markets
Pinnacle 2.9% 1.944 8
Marathonbet 3.0% 1.941 91
SBOBET 4.2% 1.919 15
18Bet 4.3% 1.918 15
Matchbook 1.5% 4.4% 1.915 8
Mansion M88 4.6% 1.912 28
Betfair 5% 5.0% 1.905 23
Unibet 5.0% 1.905 125
bet365 5.0% 1.904 87
TopBetta 5.2% 1.902 21
Mad Bookie 5.2% 1.902 63
Palmerbet 5.5% 1.896 67
Betstar 5.5% 1.895 61
Bookmaker 5.5% 1.895 61
Ladbrokes 5.5% 1.895 61
Luxbet 5.5% 1.895 41
CrownBet 5.6% 1.895 88
ClassicBet 5.6% 1.894 79
Sportsbet 5.6% 1.893 93
Centrebet 5.9% 1.888 104
William Hill 5.9% 1.888 104
Combined 0.7% 1.986
Median 5.2% 1.902 61


Bookmakers that are suitable for Australians

Below is a short list of the best betting agencies that support Australian dollar accounts.

All new member sign up offers can be viewed here

  • Name: bet365
  • Owner: Bet 365 Group Limited
  • Owner HQ: Stoke-on-Trent, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone & online (PC & mobile)
  • Average margin: 4.8%
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer, POLi, BPAY, Paypal
  • Positives: Great betting selection & interface. Live video feeds.
  • Negatives: Limits accounts of successful punters
  • Visit website
  • View our full review
  • Name: Betfair
  • Owner: Crown Resorts & Matthew Tripp
  • Owner HQ: Victoria, Australia
  • Licence: Northern Territory, Australia
  • Type: Betting exchange
  • Live (in-play) betting: Phone
  • Average margin: 4.6%
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer, POLi, BPAY
  • Positives: Fantastic betting selection. Can bet against outcomes. Great for tournament winner betting.
  • Negatives: $5 minimum bet. 1.5% fee for Australian credit card deposits. Lack of market depth on less popular events.
  • Visit website
  • View our full review
  • Name: Betstar
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.5%
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Excellent user interface. Strong betting selection for Australian sports.
  • Negatives: Not as many promos as sister site Ladbrokes
  • Visit website
  • View our full review
  • Name: BlueBet
  • Owner: BlueBet Pty Ltd
  • Owner HQ: Randwick Racecourse, NSW
  • Licence: New South Wales, Australia
  • Type: Bookmaker
  • Live (in-play) betting: none
  • Average margin: no data
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: clean interface, founded by former Sportingbet & Centerbet CEO Michael Sullivan
  • Negatives: no live betting, no online identify verification
  • Visit website
  • View our full review


  • Name: Bookmaker
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.5%
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Excellent user interface. Strong betting selection for Australian sports.
  • Negatives: Not as many promos as sister site Ladbrokes
  • Visit website
  • View our full review
  • Name: Centrebet
  • Owner: William Hill
  • Owner HQ: London, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: none
  • Average margin: no data
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY, Skrill
  • Positives: backed by large company with long history
  • Negatives: no in-play betting or promotions
  • Visit website
  • View our full review
  • Name: ClassicBet
  • Owner: ClassicBet Pty Ltd
  • Owner HQ: New South Wales, Australia
  • Licence: New South Wales, Australia
  • Type: Bookmaker
  • Live (in-play) betting: none
  • Average margin: no data
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY, cheque
  • Positives: individualised service, good for odds shopping
  • Negatives: no in-play betting, tougher bonus bet turnover requirements
  • Visit website
  • View our full review
  • Name: CrownBet
  • Owner: Crown Resorts & Matthew Tripp
  • Owner HQ: Victoria, Australia
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.9%
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Good promotions. 100% Australian owned.
  • Negatives: Limited help section.
  • Visit website
  • View our full review


  • Name: Ladbrokes
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone & online (PC & mobile site)
  • Average margin: 5.5%
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Generous promotions. Excellent user interface.
  • Negatives: Inactive account fees
  • Visit website
  • View our full review
  • Name: Luxbet
  • Owner: Tabcorp Holdings Limited
  • Owner HQ: Melbourne, Australia
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.9%
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Backed by Tabcorp
  • Negatives: Below average customer service
  • Visit website
  • View our full review
  • Name: Mad Bookie
  • Owner: Mad Bookie Pty Ltd
  • Owner HQ: Melbourne, Australia
  • Licence: Norfolk Island, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: no data
  • Key deposit methods: Credit card, bank transfer, POLi
  • Positives: fast, easy to use interface
  • Negatives: narrow range of markets on overseas sports
  • Visit website
  • View our full review
  • Name: Marathonbet
  • Owner: Panbet Curacao N.V.
  • Owner HQ: Brighton, UK
  • Licence: Curaçao
  • Type: Bookmaker
  • Live (in-play) betting: Online
  • Average margin: 2.8%
  • Key deposit methods: Visa, Skrill, bank transfer
  • Positives: Competitive odds
  • Negatives: Low stake limits
  • Visit website
  • View our full review


  • Name: Matchbook
  • Owner: Triplebet Ltd
  • Owner HQ: Alderney, Channel Islands
  • Licence: Alderney & the UK
  • Type: Betting exchange
  • Live (in-play) betting: Online
  • Average margin: 2.7%
  • Key deposit methods: Visa, Skrill, bank transfer, Neteller
  • Positives: Competitive odds, low minimum stake
  • Negatives: Narrow range of sports and leagues covered
  • Visit website
  • View our full review
  • Name: Palmerbet
  • Owner: Palmer Bookmaking Pty Ltd
  • Owner HQ: NSW, Australia
  • Licence: NSW, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.8%
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Competitive odds. Australian owned.
  • Negatives: No exotic multi support. Betting in $0.50 increments.
  • Visit website
  • View our full review
  • Name: Pinnacle
  • Owner: Pinnacle Worldwide
  • Owner HQ: Curaçao
  • Licence: Curaçao & Malta
  • Type: Bookmaker
  • Live (in-play) betting: Online
  • Average margin: 2.7%
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer
  • Positives: Very low margins (great odds)
  • Negatives: not licensed in Australia
  • Visit website
  • View our full review
  • Name: PointsBet
  • Owner: Pointsbet Australia Pty Ltd
  • Owner HQ: Victoria
  • Licence: Northern Territory
  • Type: Spread betting bookmaker
  • Live (in-play) betting: No
  • Average margin: not applicable
  • Key deposit methods: Credit card, bank transfer
  • Positives: only spread betting operator in Australia
  • Negatives: limited deposit options
  • Visit website
  • View our full review


  • Name: Sportsbet
  • Owner: Paddy Power plc
  • Owner HQ: Dublin, Ireland
  • Licence: Northern Territory
  • Type: Bookmaker
  • Live (in-play) betting: Phone & online (mobile app)
  • Average margin: 5.2%
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY, Paypal
  • Positives: Frequent promotions. Easy to use interface. Good betting selection.
  • Negatives: New member bonus based on first bet, not first deposit
  • Visit website
  • View our full review
  • Name: TopBetta
  • Owner: TopBetta Pty Ltd
  • Owner HQ: Newcastle, Australia
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: none
  • Average margin: 5.5%
  • Key deposit methods: Credit card, bank transfer, BPAY
  • Positives: Tournament betting
  • Negatives: Limited deposit options, basic sportsbook
  • Visit website
  • View our full review
  • Name: Unibet
  • Owner: Unibet Group plc
  • Owner HQ: Malta
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone & online (PC)
  • Average margin: 5.1%
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Good interface & betting selection
  • Negatives: Fewer deposit options than leading competitors
  • Visit website
  • View our full review
  • Name: William Hill
  • Owner: William Hill
  • Owner HQ: London, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone & online (PC & mobile)
  • Average margin: 5.1%
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Great betting selection on Australian sports
  • Negatives: Sports navigation menu not as beginner friendly as it could be
  • Visit website
  • View our full review


Other overseas bookmakers that offer Australian dollar accounts are:


Notes and explanations of terms

  • Live betting – due to the Interactive Gambling Act, bookmakers licensed in Australia cannot offer live online betting to Australian residents. Australian customers must phone in to bet live.
  • Key deposit methods – other deposit methods such as cheques and Ukcash may be available, but only popular methods have been listed.
  • POLi – enables you to make online bank transfers that are acknowledged immediately by the bookmaker. This feature is only available for Australian bank accounts.
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