Betting Agencies

This page provides a one-stop reference for betting agencies that are suitable for Australians. The agencies listed here all offer Australian dollar accounts. Agencies fall into two categories: bookmakers and exchanges. Bookmakers are agencies that set the odds and you bet against the agency. With exchanges, the odds are determined by fellow users within a marketplace, so you bet against fellow users. Bookmakers are recommended for beginners, while an exchange membership is a must have for serious enthusiasts, because it enables you to bet against outcomes.

Some useful features and articles:

If you’re in a hurry…

If you don’t wish to spend too much time choosing an agency, below are our picks for the best in the following categories:

Frequently asked questions

  • Q: I’m a beginner, should I go with a bookmaker or an exchange?
    A: Go with a bookmaker
  • Q: What benefits are there to using an international bookmaker?
    A: The Interactive Gambling Act makes it an offence to offer live online wagering to Australian residents. Operators are only permitted to offer phone betting during live events. International services either ignore or aren’t aware of this law, and continue to permit Australians to bet live ‘in-play’. Adherence to the Act is the responsibility of gambling operators and not individual Australians. It is not an offence for Australian residents to bet live ‘in-play’ online. Another upside is offshore bookmakers typically offer a greater betting selection on international sports.
  • Q: What benefits are there to using an Australian bookmaker?
    A: Australian agencies offer superior betting selections on Australian sports. They also offer a better range of deposit and withdrawal methods for Australians.
  • Q: How many memberships do I need?
    A: Just one if you’re a casual punter. If you’re looking for additional memberships, view our recommended bookmaker combinations.


If margins are what drive you

Bookmaker Margin Survey Results - Sports

bet365 Betfair CrownBet Ladbrokes Luxbet Palmerbet Sportsbet TopBetta Unibet William Hill 10Bet ComeOn Marathonbet Matchbook SBOBET Pinnacle Sports

The margin is a measure of the bookmaker’s profit for an event and can be regarded as a hidden transaction fee for punters. From a betting perspective, the lower the margin, the better.

The table on the right displays the fixture results from our latest bookmaker margin survey. The bookmaker with the lowest average margin for a given market is highlighted in green, while the bookmaker with the highest margin is highlighted in orange.

Pinnacle Sports, Matchbook and Marathonbet were the standout performers, with average margins in the 2.7%-2.8% range.

Betfair was the strongest overall performer for futures betting, however Matchbook was highly competitive for the limited futures markets that it does offer.

Combining bookmaker memberships achieved an average margin of 0.6%.

View the complete bookmaker margin survey results.


Bookmakers that are suitable for Australians

Below is a short list of the best betting agencies that support Australian dollar accounts.

  • Name: 10Bet
  • Owner: ZapZap Marketing Limited
  • Owner HQ: Nicosia, Cyprus
  • Licence: Curaçao
  • Type: Bookmaker
  • Live (in-play) betting: Online
  • Average margin: 6.0%
  • New player bonus: Use promo code AU200 for 100% matched first deposit up to $200 in free bets
  • Key deposit methods: Credit card, Skrill, Neteller, POLi
  • Positives: Excellent interface. Live online betting.
  • Negatives: High turnover requirements on bonus funds. Less competitive odds.
  • Visit website
  • View our full review
  • Name: bet365
  • Owner: Bet 365 Group Limited
  • Owner HQ: Stoke-on-Trent, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.8%
  • New player bonus: Deposit $20 for a 100% matched bonus credit up to $200. Excludes NSW, Vic, SA & WA.
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer, POLi, BPAY, Paypal
  • Positives: Great betting selection & interface. Live video feeds.
  • Negatives: Limits accounts of successful punters
  • Visit website
  • View our full review
  • Name: Betfair
  • Owner: Crown Resorts & Matthew Tripp
  • Owner HQ: Victoria, Australia
  • Licence: Tasmania, Australia
  • Type: Betting exchange
  • Live (in-play) betting: Phone
  • Average margin: 4.6%
  • New player bonus: Sign up using promo code: FBR555. If first bet loses get refunded up to $200. Excludes VIC, SA & WA.
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer, POLi, BPAY
  • Positives: Fantastic betting selection. Can bet against outcomes. Great for tournament winner betting.
  • Negatives: $5 minimum bet. 1.5% fee for Australian credit card deposits. Lack of market depth on less popular events.
  • Visit website
  • View our full review
  • Name: Betstar
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Norfolk Island, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.5%
  • New player bonus: Matched first deposit up to $250 in bonus bets. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Excellent user interface. Strong betting selection for Australian sports.
  • Negatives: Not as many promos as sister site Ladbrokes
  • Visit website
  • View our full review


  • Name: Bookmaker
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Norfolk Island, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.5%
  • New player bonus: Matched first deposit up to $250 in bonus bets. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Excellent user interface. Strong betting selection for Australian sports.
  • Negatives: Not as many promos as sister site Ladbrokes
  • Visit website
  • View our full review
  • Name: Centrebet
  • Owner: William Hill
  • Owner HQ: London, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.1%
  • New player bonus: First bet matched as a bonus bet up to $200. Excludes NSW, VIC, SA & WA and POLi deposits.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY, Paypal
  • Positives: Strong betting selection for Australian sports.
  • Negatives: Sign up bonus based on first bet, not first deposit. Due to be merged with William Hill.
  • Visit website
  • View our full review
  • Name: CrownBet
  • Owner: Crown Resorts & Matthew Tripp
  • Owner HQ: Victoria, Australia
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.9%
  • New player bonus: Deposit $50 and get 3 x $50 in bonus bets. Excludes NSW, Vic, SA & WA.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Good promotions. 100% Australian owned.
  • Negatives: Limited help section.
  • Visit website
  • View our full review
  • Name: Ladbrokes
  • Owner: Ladbrokes plc
  • Owner HQ: Harrow, England
  • Licence: Norfolk Island, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.5%
  • New player bonus: Matched first deposit up to $250 in bonus bets. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Generous promotions. Excellent user interface.
  • Negatives: Inactive account fees
  • Visit website
  • View our full review


  • Name: Luxbet
  • Owner: Tabcorp Holdings Limited
  • Owner HQ: Melbourne, Australia
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.9%
  • New player bonus: deposit $100, receive $200 bonus bet. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Backed by Tabcorp
  • Negatives: Below average customer service
  • Visit website
  • View our full review
  • Name: Marathonbet
  • Owner: Panbet Curacao N.V.
  • Owner HQ: Brighton, UK
  • Licence: Curaçao
  • Type: Bookmaker
  • Live (in-play) betting: Online
  • Average margin: 2.8%
  • New player bonus: none
  • Key deposit methods: Visa, Skrill, bank transfer
  • Positives: Competitive odds
  • Negatives: Low stake limits
  • Visit website
  • View our full review
  • Name: Matchbook
  • Owner: Triplebet Ltd
  • Owner HQ: Alderney, Channel Islands
  • Licence: Alderney & the UK
  • Type: Betting exchange
  • Live (in-play) betting: Online
  • Average margin: 2.7%
  • New player bonus: click here to get get a risk-free bet up to $25
  • Key deposit methods: Visa, Skrill, bank transfer, Neteller
  • Positives: Competitive odds, low minimum stake
  • Negatives: Narrow range of sports and leagues covered
  • Visit website
  • View our full review
  • Name: Palmerbet
  • Owner: Palmer Bookmaking Pty Ltd
  • Owner HQ: NSW, Australia
  • Licence: NSW, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 4.8%
  • New player bonus: Apply the promo code PBCASHBACK. If first bet loses, get refund up to $200. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Competitive odds. Australian owned.
  • Negatives: No exotic multi support. Betting in $0.50 increments.
  • Visit website
  • View our full review


  • Name: Pinnacle Sports
  • Owner: Pinnacle Sports Worldwide
  • Owner HQ: Curaçao
  • Licence: Curaçao & Malta
  • Type: Bookmaker
  • Live (in-play) betting: Online
  • Average margin: 2.7%
  • New player bonus: none
  • Key deposit methods: Credit card, Skrill, Neteller, bank transfer, POLi
  • Positives: Very low margins (great odds)
  • Negatives: Basic interface
  • Visit website
  • View our full review
  • Name: Sportsbet
  • Owner: Paddy Power plc
  • Owner HQ: Dublin, Ireland
  • Licence: Northern Territory
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.2%
  • New player bonus: Use this link to get 100% first bet bonus up to $501. Excludes NSW, VIC, SA & WA.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY, Paypal
  • Positives: Frequent promotions. Easy to use interface. Good betting selection.
  • Negatives: New member bonus based on first bet, not first deposit
  • Visit website
  • View our full review
  • Name: Tom Waterhouse
  • Owner: William Hill
  • Owner HQ: London, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.1%
  • New player bonus: First bet matched as a bonus bet up to $200. Excludes NSW, VIC, SA & WA and POLi deposits.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Great betting selection on Australian sports
  • Negatives: Sign up bonus based on first bet, not first deposit. Due to be merged with William Hill.
  • Visit website
  • View our full review
  • Name: TopBetta
  • Owner: TopBetta Pty Ltd
  • Owner HQ: Newcastle, Australia
  • Licence: Norfolk Island, Australia
  • Type: Bookmaker
  • Live (in-play) betting: none
  • Average margin: 5.5%
  • New player bonus: get 100% of losses up to $1,000 back on all Win & Place racing bets on the first Saturday you bet with them
  • Key deposit methods: Credit card, bank transfer, BPAY
  • Positives: Tournament betting
  • Negatives: Limited deposit options, basic sportsbook
  • Visit website
  • View our full review


  • Name: Unibet
  • Owner: Unibet Group plc
  • Owner HQ: Malta
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.1%
  • New player bonus: none
  • Key deposit methods: Credit card, bank transfer, POLi, BPAY
  • Positives: Good interface & betting selection
  • Negatives: Fewer deposit options than leading competitors
  • Visit website
  • View our full review
  • Name: William Hill
  • Owner: William Hill
  • Owner HQ: London, England
  • Licence: Northern Territory, Australia
  • Type: Bookmaker
  • Live (in-play) betting: Phone
  • Average margin: 5.1%
  • New player bonus: deposit $30 to receive $100 in bonus bets. Excludes NSW, VIC, SA & WA and POLi deposits.
  • Key deposit methods: Credit card, Skrill, bank transfer, POLi, BPAY
  • Positives: Great betting selection on Australian sports
  • Negatives: Sports navigation menu not as beginner friendly as it could be
  • Visit website
  • View our full review


Other overseas bookmakers that offer Australian dollar accounts are:



Notes and explanations of terms

  • Live betting – due to the Interactive Gambling Act, bookmakers licensed in Australia cannot offer live online betting to Australian residents. Australian customers must phone in to bet live.
  • Key deposit methods – other deposit methods such as cheques and Ukcash may be available, but only popular methods have been listed.
  • POLi – enables you to make online bank transfers that are acknowledged immediately by the bookmaker. This feature is only available for Australian bank accounts.
Share this:
Share