Bookmaker Reviews

This section features in-depth reviews of betting agencies that support Australian dollar accounts. The bookmakers covered here are the best of the services previously surveyed.

You can view a comprehensive summary of bookmakers that are suitable for Australians in the Betting Agencies section.


bet365 review

  • Full Review
  • Visit Website
  • bet365’s expansion into Australia will be a major headache for local bookmakers. bet365 has always been our pick of the international services. It offers an extensive range of features and a top of the line, Flash-driven interface. Usage of the service from Australia is more convenient than ever. Australian dollar accounts have been accepted for years, but a wider range of deposit options are offered now that bet365 is licensed in Australia. The betting selections for the NRL and AFL have also improved, as has the selection for Australian racing. The provision of frequent live video feeds and in-depth team statistics is fantastic, and with a minimum bet of $0.25, bet365 will appeal to small-time punters. bet365’s live betting service is the best we’ve seen. It’s just a shame Australian customers can only bet live over the phone. Overall, bet365 is a fantastic service. If the Australian Government lifts the ban on live online betting, then bet365 will become the benchmark for in-play wagering in Australia.

Betfair review

  • Full Review
  • Visit Website
  • When it comes to a betting exchange, bigger is better and Betfair dominates in this regard, boasting 90% of global exchange activity. The exchange platform takes time to get used to but it’s well worth the effort. The ability to bet both for and against outcomes makes hedging incredibly easy. Betfair’s other big strength lies in tournament betting. The tournament winner odds are far superior to those offered by bookmakers and the back/lay feature enables you to lock in profits and limit losses. Betfair also offers better value in Correct Score markets than bookmakers. While Betfair does offer a Multi betting platform, the odds and market selection isn’t nearly as competitive, so multi betting enthusiasts should look elsewhere. Betfair is not ideal for beginners, however experienced punters will revel in the ability to play the role of both the punter and bookmaker. We highly recommend Betfair to serious sports betting enthusiasts and to those who enjoy tournament winner and correct score betting.

Betstar review

  • Full Review
  • Visit Website
  • Ladbrokes plc’s 2014 takeover of Betstar represents yet another expansion of a UK betting giant into Australia, with the UK parent now owning three Australian licensed bookmakers. With the same markets and odds, Betstar is effectively now a clone of Bookmaker.com.au and Ladbrokes, but with different promotions and a different colour scheme. The website interface itself is state-of-the-art, with excellent betting functionality and a well-designed account management area. The betting selection is strong, with an especially large range of markets for the popular Australian codes. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. A key downside of Betstar, however, is the fact that it offers fewer promotions than its sister site Ladbrokes.

BlueBet review

  • Full Review
  • Visit Website
  • BlueBet is among a number of new Australian brands that are trying to make inroads into an industry currently dominated by English and Irish owned companies. The difference between BlueBet and the other new brands is the fact that the founder and CEO is Michael Sullivan – a well known name in the Australian online betting industry. At the moment the odds, features and range of markets are average, but perhaps more unique features will be added as the company grows.

Bookmaker.com.au review

  • Full Review
  • Visit Website
  • Bookmaker.com.au is a promising new entrant to the Australian online betting scene. The website design and state of the art interface are top draw, with excellent betting functionality and a well-designed account management area. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. When we first reviewed the site we lamented the depth of betting markets, however their sports betting selection has since improved out of sight, with the popular Australian codes in particular well catered for. It’s worth noting, however, that Bookmaker.com.au offers fewer promotions than its sister site Ladbrokes.

ClassicBet review

  • Full Review
  • Visit Website
  • ClassicBet is part of a new wave of smaller Australian-owned bookmakers. The markets and odds offered are pretty standard, but the point of difference is the more individualised service, with ClassicBet assigning an account manager to each member. Crucially, ClassicBet sets its odds independently from the other bookmakers, which makes a membership highly useful for those who like to shop around for odds. We were easily able to find selections for which ClassicBet offered better odds than every bookmaker surveyed in the Odds Comparison section.

ComeOn review

  • Full Review
  • Visit Website
  • Due to the fact that they share the same sportsbook platform, ComeOn is a similar service to 10Bet.com (see review). The service is solid, with a functional betting interface and good range of deposit options. The fact that they have a unique sign up offer for Australians illustrates their desire to penetrate the Australian market. The betting selection for Australian sports is poor but the major drawcard of ComeOn is its live online betting. This feature alone makes ComeOn a good complement to an Australian bookmaker membership.

CrownBet review

  • Full Review
  • Visit Website
  • Now under the ownership of former Sportsbet owner Matthew Tripp and James Packer’s Crown Resorts, CrownBet markets itself as the largest 100% Australian-owned bookmaker. With a new modern interface and a strong betting selection, the service is now well placed to compete with the large overseas entrants in the Australian market. The betting selection has improved in leaps and bounds since we first reviewed the service under its previous name “Betezy” and the interface now includes all of the multi betting features that you would expect of a modern sportsbook. CrownBet is large enough to work as a sole bookmaker membership and is well worth checking out, especially if you’re looking for an Australian-owned bookmaker.

Ladbrokes review

  • Full Review
  • Visit Website
  • Ladbrokes represents the latest expansion of a UK betting giant into Australia. Rather than start from scratch, they have purchased Bookmaker.com.au and created the Australian Ladbrokes service using the same markets, odds and website back end. When it came to choosing an Australian bookmaker to amalgamate, they chose well. The website interface is state of the art, with excellent betting functionality and a well-designed account management area. The betting selection is strong, with an especially large range of markets for the popular Australian codes. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. Ladbrokes will pose yet more headaches for existing Australian bookmakers in what is becoming a very competitive space.

Luxbet review

  • Full Review
  • Visit Website
  • As far as selecting a bookmaker goes, Luxbet is a solid bet. They provide the reassurance of being backed by Tabcorp while the interface is feature rich with a concise odds display. The new navigation menu takes some getting used to but it does have the upside of being customisable. The betting selection isn’t quite as deep as some of the biggest overseas-owned bookmakers, but it is more than adequate for most punters’ needs.

Mad Bookie review

  • Full Review
  • Visit Website
  • Mad Bookie is one of a few Australian-owned bookmakers trying to mix it with the large foreign-owned services that are licensed in Australia. Our first impressions were actually poor due to some niggles with the sign up form, but Mad Bookie has grown on us since due to the ease of making a deposit and the speed with which they responded to our account verification email. The betting interface is the highlight of the service due to the intuitive navigation menu and concise display of odds. Fans of overseas sports will find the range of markets limiting, however the bookmaker is perfectly adequate for those who primarily wager on the popular head-to-head, line and over/under markets.

Marathonbet review

  • Full Review
  • Visit Website
  • The combination of its highly competitive odds and the broad range of sports & markets makes Marathonbet a highly promising sportsbook. The interface isn’t the prettiest, but it is feature-packed, with the Advancebet feature and ability to bet against futures selections setting Marathonbet apart from the crowd. High stakes punters will find the stake limits to be disappointing, however, and we have heard of successful high stakes members getting their stake limits heavily restricted. For modest stakes punters, Marathonbet would make a good companion to an Australian-licensed bookmaker, however high stakes punters should consider Pinnacle Sports instead.

Matchbook review

  • Full Review
  • Visit Website
  • Every time we re-review Matchbook, we find the service has improved noticeably since its previous review. While Matchbook still lags behind Betfair for the range of markets offered, the liquidity on the markets it does offer is improving all the time, as evident by its strong performance in our latest bookmaker margin survey. Matchbook also has the trump card of being the only betting exchange to support AUD accounts and online in-play wagering. It is also more beginner-friendly than Betfair, with $0.01 minimum wagers. Matchbook is certainly worth checking out.

Palmerbet review

  • Full Review
  • Visit Website
  • Palmerbet is a promising new Australian entrant to online sports betting. The Palmer family has a long history in the racing scene in Sydney and the Palmerbet website is top draw. While the range of markets per event isn’t as large as some bookmakers, the selection will meet the needs of most punters. The interface is very well designed, providing quick and easy access to sporting markets. Our only gripe with the interface is that exotic multiples aren’t supported in the betting slip. Another drawback is the arbitrary restriction that bet stakes must be in $0.50 increments. Apart from that, we’re excited by what we see. Palmerbet is definitely worth checking out.

Pinnacle review

  • Full Review
  • Visit Website
  • Pinnacle offers by far the best value odds in the industry.. It also enables Australians to bet live online. For many punters, Pinnacle’s biggest drawcard is its reputation for accepting high-stakes wagers and not banning successful punters. The new Beta view addresses our only previous gripe with the service, which was it’s dated interface. If you wager with the genuine intent of winning money, then a Pinnacle membership is a must.

PointsBet review

  • Full Review
  • Visit Website
  • PointsBet is an exciting new entrant to the Australian betting scene because since the departure of Sports Alive there have not been any Australian-licensed spread betting operators. Spread betting provides risk/reward elements that you simply don’t get with typical bookmakers or exchanges, so betting enthusiasts will enjoy the added diversity of betting options that PointsBet brings. Because it is a spread betting website, PointsBet has a higher learning curve for betting novices and it’s a high risk option for ill-disciplined punters, but for experienced, disciplined sports bettors, PointsBet will make a great compliment to existing bookmaker and betting exchange memberships.

SBOBET review

  • Full Review
  • Visit Website
  • SBOBET is a solid all-round performer, although its interface idiosyncrasies and AUD $100 minimum deposit make it more suitable for serious punters than novices. Its biggest drawcards are the customisable interface, highly competitive odds and online in-play betting. The deposit bonus turnover requirements are incredibly harsh, making the service unsuitable for bonus bagging. For the simple fact that SBOBET offers online in-play wagering and competitive odds, we recommend you give the service a look. An SBOBET membership would make a great complement to an Australian bookmaker account.

Sportsbet review

  • Full Review
  • Visit Website
  • Sportsbet is an excellent betting service for modest stakes punters, however large stakes punters may become frustrated by Sportsbet’s inclination to limit the accounts of successful members (a common practice in Australia, unfortunately). In an earlier review we described the interface as “simplistic.” Now that the website has been given a complete overhaul, the interface is modern and feature-packed, with strong support for multi betting. At the same time, it is still easy to use and intuitive, which makes Sportsbet a great option for beginners. The betting selection is excellent, particularly for Australian sports, which makes Sportsbet suitable as a solitary membership for those who want only one betting account. One of the biggest strengths of Sportsbet is its frequent betting promotions and free competitions, which add a lot of value to an already good service.

TopBetta review

  • Full Review
  • Visit Website
  • While TopBetta does offer a basic sports and race betting service, its main focus is tournament betting, where you compete against fellow members instead of taking on the bookmaker. Both free and paid competitions are provided. The free competitions offer entry into the paid competitions while the paid competitions award cash prizes based on the prize pool. Due to the greater frequency of racing competitions to sports tournaments, racing fans will likely get more out of the site, however fans of headline codes such as the NFL and EPL do get weekly competitions. At the time of review TopBetta feels like it’s still in its infancy, with less than 20 participants in most paid tournaments, however the service does show a lot of promise due to its unique offerings. For those who are looking for a different sports betting experience, TopBetta is certainly worth a look.

Unibet review

  • Full Review
  • Visit Website
  • The Unibet Australia website may not be as flashy as the likes of bet365, but it is equally as functional. The interface is thoughtfully designed, making it quick and easy to bet with, and the layout is intuitive for beginners. While it is owned by the European giant Unibet Group plc, the service retains many aspects of its roots in the Australian brand Betchoice, with the latter still being used for deposits. Unibet’s acquisition of Betchoice provides the benefits of both a locally licensed bookmaker and a large reputable company.

William Hill review

  • Full Review
  • Visit Website
  • As one of Australia’s largest locally licensed bookmakers, William Hill is an excellent betting service. The new interface is top of the line and the website offers a good range of deposit methods to go with a strong betting selection. Despite being foreign owned, the service remains very much catered to Australians. The Australian sporting codes are heavily catered for, most promotions cover Australian sports and only Australian dollar accounts are available. William Hill caters well to a range of punters. Beginners will enjoy the frequent betting promotions while enthusiasts will appreciate the betting selection and interface.

 

Share this:
Share