Bookmaker Reviews

This section features in-depth reviews of betting agencies that support Australian dollar accounts. The bookmakers covered here are the best of the services previously surveyed.

You can view a comprehensive summary of bookmakers that are suitable for Australians in the Betting Agencies section.


10Bet review

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  • 10Bet is a solid betting agency. The biggest drawcards are its live online betting service and excellent interface. The betting selection is more than adequate for international sports, however punters who focus on Australian sports will be disappointed. Due to its provision of live online betting, 10Bet would make an excellent companion to a membership with an Australian bookmaker.

bet365 review

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  • bet365’s expansion into Australia will be a major headache for local bookmakers. bet365 has always been our pick of the international services. It offers an extensive range of features and a top of the line, Flash-driven interface. Usage of the service from Australia is more convenient than ever. Australian dollar accounts have been accepted for years, but a wider range of deposit options are offered now that bet365 is licensed in Australia. The betting selections for the NRL and AFL have also improved, as has the selection for Australian racing. The provision of frequent live video feeds and in-depth team statistics is fantastic, and with a minimum bet of $0.25, bet365 will appeal to small-time punters. bet365’s live betting service is the best we’ve seen. It’s just a shame Australian customers can only bet live over the phone. Overall, bet365 is a fantastic service. If the Australian Government lifts the ban on live online betting, then bet365 will become the benchmark for in-play wagering in Australia.

Betfair review

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  • When it comes to a betting exchange, bigger is better and Betfair dominates in this regard, boasting 90% of global exchange activity. The exchange platform takes time to get used to but it’s well worth the effort. The ability to bet both for and against outcomes makes hedging incredibly easy. Betfair’s other big strength lies in tournament betting. The tournament winner odds are far superior to those offered by bookmakers and the back/lay feature enables you to lock in profits and limit losses. Betfair also offers better value in Correct Score markets than bookmakers. While Betfair does offer a Multi betting platform, the odds and market selection isn’t nearly as competitive, so multi betting enthusiasts should look elsewhere. Betfair is not ideal for beginners, however experienced punters will revel in the ability to play the role of both the punter and bookmaker. We highly recommend Betfair to serious sports betting enthusiasts and to those who enjoy tournament winner and correct score betting.

Betrally review

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  • Betrally is a new brand, but it comes with the assurance of being owned by the same holding company that operates more established sportsbooks. The best features of Betrally are its live online betting service and excellent interface. The main downside is it’s incredibly harsh turnover requirements on bonus funds – so harsh that you may not want to bother using the bonus code when making your first deposit. Because Betrally doesn’t offer horse racing the service wouldn’t work as a stand alone membership, but due to its in-play betting it would make a good complement to an Australian bookmaker membership.

Betstar review

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  • Ladbrokes plc’s 2014 takeover of Betstar represents yet another expansion of a UK betting giant into Australia, with the UK parent now owning three Australian licensed bookmakers. With the same markets and odds, Betstar is effectively now a clone of Bookmaker.com.au and Ladbrokes, but with different promotions and a different colour scheme. The website interface itself is state-of-the-art, with excellent betting functionality and a well-designed account management area. The betting selection is strong, with an especially large range of markets for the popular Australian codes. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. A key downside of Betstar, however, is the fact that it offers fewer promotions than its sister site Ladbrokes.

Bookmaker.com.au review

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  • Bookmaker.com.au is a promising new entrant to the Australian online betting scene. The website design and state of the art interface are top draw, with excellent betting functionality and a well-designed account management area. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. When we first reviewed the site we lamented the depth of betting markets, however their sports betting selection has since improved out of sight, with the popular Australian codes in particular well catered for. It’s worth noting, however, that Bookmaker.com.au offers fewer promotions than its sister site Ladbrokes.

Centrebet review

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  • Centrebet‘s 2012 website overhaul has propelled it from the back to the front of the pack in interface design. The revamped website is incredibly fast, leaving us struggling to find downsides with the service. Centrebet is more than adequate for the majority of punters and would make an excellent choice for someone looking for only one bookmaker membership. Centrebet is a solid service that we can recommend with confidence.

ComeOn review

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  • Due to the fact that they share the same sportsbook platform, ComeOn is a similar service to 10Bet.com (see review). The service is solid, with a functional betting interface and good range of deposit options. The fact that they have a unique sign up offer for Australians illustrates their desire to penetrate the Australian market. The betting selection for Australian sports is poor but the major drawcard of ComeOn is its live online betting. This feature alone makes ComeOn a good complement to an Australian bookmaker membership.

CrownBet review

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  • Now under the ownership of former Sportsbet owner Matthew Tripp and James Packer’s Crown Resorts, CrownBet markets itself as the largest 100% Australian-owned bookmaker. With a new modern interface and a strong betting selection, the service is now well placed to compete with the large overseas entrants in the Australian market. The betting selection has improved in leaps and bounds since we first reviewed the service under its previous name “Betezy” and the interface now includes all of the multi betting features that you would expect of a modern sportsbook. CrownBet is large enough to work as a sole bookmaker membership and is well worth checking out, especially if you’re looking for an Australian-owned bookmaker.

Ladbrokes review

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  • Ladbrokes represents the latest expansion of a UK betting giant into Australia. Rather than start from scratch, they have purchased Bookmaker.com.au and created the Australian Ladbrokes service using the same markets, odds and website back end. When it came to choosing an Australian bookmaker to amalgamate, they chose well. The website interface is state of the art, with excellent betting functionality and a well-designed account management area. The betting selection is strong, with an especially large range of markets for the popular Australian codes. We also like the fact that bonus credit can be split up into multiple wagers rather than forcefully wagered in one hit. Ladbrokes will pose yet more headaches for existing Australian bookmakers in what is becoming a very competitive space.

Luxbet review

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  • As far as selecting a bookmaker goes, Luxbet is a solid bet. They provide the reassurance of being backed by Tabcorp while the interface is feature rich with a concise odds display. The new navigation menu takes some getting used to but it does have the upside of being customisable. The betting selection isn’t quite as deep as some of the biggest overseas-owned bookmakers, but it is more than adequate for most punters’ needs.

Mad Bookie review

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  • Mad Bookie is one of a few Australian-owned bookmakers trying to mix it with the large foreign-owned services that are licensed in Australia. Our first impressions were actually poor due to some niggles with the sign up form, but Mad Bookie has grown on us since due to the ease of making a deposit and the speed with which they responded to our account verification email. The betting interface is the highlight of the service due to the intuitive navigation menu and concise display of odds. Fans of overseas sports will find the range of markets limiting, however the bookmaker is perfectly adequate for those who primarily wager on the popular head-to-head, line and over/under markets.

Marathonbet review

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  • The combination of its highly competitive odds and the broad range of sports & markets makes Marathonbet a highly promising sportsbook. The interface isn’t the prettiest, but it is feature-packed, with the Advancebet feature and ability to bet against futures selections setting Marathonbet apart from the crowd. High stakes punters will find the stake limits to be disappointing, however, and we have heard of successful high stakes members getting their stake limits heavily restricted. For modest stakes punters, Marathonbet would make a good companion to an Australian-licensed bookmaker, however high stakes punters should consider Pinnacle Sports instead.

Matchbook review

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  • Every time we re-review Matchbook, we find the service has improved noticeably since its previous review. While Matchbook still lags behind Betfair for the range of markets offered, the liquidity on the markets it does offer is improving all the time, as evident by its strong performance in our latest bookmaker margin survey. Matchbook also has the trump card of being the only betting exchange to support AUD accounts and online in-play wagering. It is also more beginner-friendly than Betfair, with $0.01 minimum wagers. Matchbook is certainly worth checking out.

Palmerbet review

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  • Palmerbet is a promising new Australian entrant to online sports betting. The Palmer family has a long history in the racing scene in Sydney and the Palmerbet website is top draw. While the range of markets per event isn’t as large as some bookmakers, the selection will meet the needs of most punters. The interface is very well designed, providing quick and easy access to sporting markets. Our only gripe with the interface is that exotic multiples aren’t supported in the betting slip. Another drawback is the arbitrary restriction that bet stakes must be in $0.50 increments. Apart from that, we’re excited by what we see. Palmerbet is definitely worth checking out.

Pinnacle Sports review

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  • Pinnacle Sports offers by far the best value odds in the industry. It also enables Australians to bet live online. The interface is not feature-packed, but is perfectly functional. Australian sports betting enthusiasts should consider using Pinnacle Sports in conjunction with an Australian bookmaker membership. If you wager with the genuine intent of winning money, then a Pinnacle Sports membership is a must have.

RealDealBet review

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  • RealDealBet is a new brand, but it comes with the assurance of being owned by the same holding company that operates more established sportsbooks. The best features of RealDealBet are its live online betting service and strong interface. The main downside is it’s harsh turnover requirements on bonus funds. For Australian sports fans this service wouldn’t work as a stand alone membership due to its uncompetitive odds on Australia sports. Its in-play betting, however, makes it a good complement to an Australian bookmaker membership.

SBOBET review

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  • SBOBET is a solid all-round performer, although its interface idiosyncrasies and AUD $100 minimum deposit make it more suitable for serious punters than novices. Its biggest drawcards are the customisable interface, highly competitive odds and online in-play betting. The deposit bonus turnover requirements are incredibly harsh, making the service unsuitable for bonus bagging. For the simple fact that SBOBET offers online in-play wagering and competitive odds, we recommend you give the service a look. An SBOBET membership would make a great complement to an Australian bookmaker account.

Smarkets review

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  • Smarkets has become the latest betting exchange to offer Australian dollar accounts. Like most competitors of Betfair, Smarkets doesn’t offer as much liquidity, however it does charge lower commissions of 2% compared to the base rate of 5% with Betfair. Another major upside is because it isn’t licensed in Australia, Smarkets does offer online in-play wagering, which works really well in an exchange environment due to the ability to bet directly against previous selections. For popular events we found Smarkets to compare favourably against Betfair due to the lower commissions, however with most other markets Betfair offers better value. The range of sports covered is currently very modest so Smarkets is more of a niche exchange with a focus on football and to a lesser extent, cricket and tennis. Smarkets isn’t yet big enough to work as a primary betting membership, but for fans of football betting it would work well within a portfolio of account memberships due to its competitive odds and commissions on popular matches. Fans of the AFL & NRL should look elsewhere, however those who wager on football should definitely check Smarkets out.

Sportsbet review

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  • Sportsbet is an excellent betting service for modest stakes punters, however large stakes punters may become frustrated by Sportsbet’s inclination to limit the accounts of successful members (a common practice in Australia, unfortunately). In an earlier review we described the interface as “simplistic.” Now that the website has been given a complete overhaul, the interface is modern and feature-packed, with strong support for multi betting. At the same time, it is still easy to use and intuitive, which makes Sportsbet a great option for beginners. The betting selection is excellent, particularly for Australian sports, which makes Sportsbet suitable as a solitary membership for those who want only one betting account. One of the biggest strengths of Sportsbet is its frequent betting promotions and free competitions, which add a lot of value to an already good service.

Titan Bet review

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  • Titan Bet is a solid betting service that provides the upside of enabling Australian residents to bet live (in-play) during events. It is worth noting that when William Hill ceased offering accounts to Australian residents, they recommended Titan Bet as an alternative bookmaker. Due to the lack of depth of markets on Australian sports, we recommend Titan Bet as a companion to an Australian bookmaker membership rather than as a stand-alone membership.

Tom Waterhouse review

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  • Tom Waterhouse is one of the latest of a long line of Australian bookmakers to be purchased by a larger overseas operator. The result is it is now effectively a clone of Sportingbet, but with a different template and weekly promotions. The positives are that interface is top of the line and the website offers a good range of deposit methods to go with a strong betting selection. Despite now being foreign owned, the service is still primarily steered towards Australians, with the local sporting codes heavily catered for and only Australian dollars supported. Tom Waterhouse does offer a sign up bonus to new members (QLD, NT, TAS and ACT residents only), but apart from that, there’s very little reason to choose this service over its sister site, Sportingbet. This is because Sportingbet offers a greater range of weekly promotions.

TopBetta review

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  • While TopBetta does offer a basic sports and race betting service, its main focus is tournament betting, where you compete against fellow members instead of taking on the bookmaker. Both free and paid competitions are provided. The free competitions offer entry into the paid competitions while the paid competitions award cash prizes based on the prize pool. Due to the greater frequency of racing competitions to sports tournaments, racing fans will likely get more out of the site, however fans of headline codes such as the NFL and EPL do get weekly competitions. At the time of review TopBetta feels like it’s still in its infancy, with less than 20 participants in most paid tournaments, however the service does show a lot of promise due to its unique offerings. For those who are looking for a different sports betting experience, TopBetta is certainly worth a look.

Unibet review

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  • The Unibet Australia website may not be as flashy as the likes of bet365, but it is equally as functional. The interface is thoughtfully designed, making it quick and easy to bet with, and the layout is intuitive for beginners. While it is owned by the European giant Unibet Group plc, the service retains many aspects of its roots in the Australian brand Betchoice, with the latter still being used for deposits. Unibet’s acquisition of Betchoice provides the benefits of both a locally licensed bookmaker and a large reputable company.

William Hill review

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  • As one of Australia’s largest locally licensed bookmakers, William Hill is an excellent betting service. The new interface is top of the line and the website offers a good range of deposit methods to go with a strong betting selection. Despite being foreign owned, the service remains very much catered to Australians. The Australian sporting codes are heavily catered for, most promotions cover Australian sports and only Australian dollar accounts are available. William Hill caters well to a range of punters. Beginners will enjoy the frequent betting promotions while enthusiasts will appreciate the betting selection and interface.

Winner review

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  • While Winner is new to sports betting, they have been around since 2009 and are using the well-established PlayTech engine which delivers an excellent betting experience. As with virtually all international bookmakers, Winner doesn’t provide the same breadth of markets on Australian sports as the leading Australian bookmakers, however they do provide online in-play wagering during live events. For this reason Winner would make a good complement to an Australian bookmaker membership.
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