The following is an in-depth review of the betting agency Unibet Australia. This review covers the history, features, interface, sports & racing markets, upsides and downsides of the service.
This review is part of our comprehensive Bookmaker Reviews section. The Betting Agencies page provides information and reviews for other sports betting agencies that are suitable for Australians. The following details are updated periodically to keep them up to date.
History, Location and Licence
Founded in 1997, Unibet is an online gambling company that is headquartered in Malta, although it’s Australian operations are licensed and regulated by the Northern Territory Government. The owning company is Unibet Group plc, which is listed on the NASDAQ OMX Nordic Exchange in Stockholm. Unibet has enjoyed strong success which has led it to make numerous acquisitions of other bookmakers, including the Australian-based Betchoice in 2012. Betchoice was rebranded as Unibet Australia with a .com.au address and is one of a long line of Unibet sites that include unibet.dk (Denmark), unibet.fr (France) and unibet.it (Italy). Unibet also operates the Maria casino brand.1, 2
Unibet is certainly a major player in online gaming. Unibet Group plc claims to be “one of the largest online gambling operators in the European market” with over 6.7 million customers worldwide.3 The service has won the eGaming Review Sports Betting Operator of the Year (2006, 2008, 2009 and 2016) and Live Operator of the Year (2009) awards.1
The original Australian company Betchoice was founded by Sydney bookmakers Colin Tidy and Mark Morrissey in 2001. In 2006 Betchoice acquired a Northern Territory licence and in 2012 all Betchoice member accounts were moved over to Unibet Australia following the takeover.2 Despite the rebranding, all Unibet.com.au deposits are still made to the company name Betchoice and “Betchoice Corporation Pty Ltd.” is listed at the bottom of each page. Betchoice’s administration office is located in Baulkham Hills, NSW and their call centre is located in Darwin, NT.
Unibet is an approved betting partner of the AFL, NRL, Australian Rugby Union, Cricket Australia, PGA Australia, Tennis Australia, Netball Australia and the UFC.
Note that this review will focus specifically on the Unibet Australia service, rather than Unibet’s international sites.
Services and Features
|New member offers||Register for a new Unibet account using this link and receive a 100% deposit bonus up to $300. Note that this promotion provides actual bonus funds, not bonus bets. Excludes residents of WA, VIC, SA and NSW. You must wager four times the value of your bonus within 30 days to unlock the bonus funds. You may do this through multiple or single bets. Only bets with odds of 1.40 or higher count towards bonus wagering conditions.
Register for a new Unibet account using this link, deposit $20 and receive $80 in bonus funds. Note that this promotion provides actual bonus funds, not bonus bets. Excludes residents of WA, VIC, SA and NSW. You must wager four times the value of your bonus within 30 days to unlock the bonus funds. You may do this through multiple or single bets. Only bets with odds of 1.40 or higher count towards bonus wagering conditions.
|Deposit options||Credit card, electronic funds transfer, BPAY, cheque, POLi4.|
|Withdrawal options||Credit card, electronic funds transfer.|
|Minimum bet||$0.10 online and $10 over the phone|
|Maximum bet/payout||For sports betting:
Unibet reserves the right to limit the net payout on any bet or combination of bets by one customer at $200,000. Specific limits are in place from some sports, which vary from $15,000 to $300,000.
For race betting
Unibet reserves the right to restrict the maximum net winnings paid out under Tote Win wagers to $100,000 and Tote place wagers to $25,000. Please note that these limits may be lower for individual clients. Clients who have lower limits will have these limits displayed in the betting column headers and on their coupons. Unibet reserves the right to restrict the maximum net winnings on Top Fluc wagers to $20,000 on win bets and $5,000 on the place portion of each-way bets. Unless otherwise agreed with Unibet, the maximum that a Client can win per day at any one racing venue on a PlaceCard is $30,000.
In addition, all sports multiple wagers are subject to a maximum win of 1,000 times the Client’s wager and all racing multiple wagers are subject to a maximum win of 10,000 times the Client’s wager. The maximum winnings payable on any bonus bet is $50,000.
|Deposit turnover requirements||None that we’re aware of|
|Bonus credit turnover requirements||4x at odds of 1.40 or greater|
|Bookmaker margin||5.1% (see below for more details)|
|Forbidden Jurisdictions||Not officially stated, although Hong Kong and the USA are not listed as options on the sign up form.|
|Mobile betting||A mobile version of the website is available|
|Identity checks||Customers must supply Unibet with 100 points of identification before withdrawals are permitted, or within 90 days of opening an account. Australian residents can verify their identity online.|
|Dormant account fees||None|
|Support||Email and phone support (local number) are available seven days a week between 9:00 AM and midnight (AEST/AEDT).|
Betting Interface and Website Layout
The Unibet betting interface isn’t the prettiest, but it is highly functional, with most of the site driven by Flash. The basic layout follows the ubiquitous format of a sports navigation panel on the left, markets & odds in the centre and the betting slip on the right.
The sports menu features a handy ‘Shortcuts’ box, which features the most popular leagues along with all links to events that are due to start within the next 1 or 4 hours. Next to each sport/league is a number indicating the number of events that are available to bet on. When you click on a sport the interface is refreshed to show the leagues and sub-markets. A search feature enables you to find markets for a particular team quickly.
The odds panel is the only ugly component of the user interface, with a harsh black background that conflicts with the heavy use of white elsewhere. Shortcuts are displayed at the top that provide fast access to specific wager types, such as Total Score and Correct Score. The event odds themselves default to showing the head-to-head markets for the upcoming list of fixtures. Links to statistics and additional markets are provided next to each event. A red ‘Live’ icon indicates whether the event will support live phone betting once it commences and a TV icon is shown next to the events that will be streamed live via Unibet’s online TV service.
The betting slip is dynamically displayed once you start adding selections to it. A quick link to your betting history is provided at the bottom of the slip and a pending tab at the top lists all pending wagers. When multiple selections are added to the slip the single, multi and system bets are automatically shown in their respective tabs, making the slip both functional and space-efficient.
Another neat feature is a Unibet Express section which enables you to quickly access the next races to jump.
Overall, the more we explore the interface, the more we like it. It’s not as flashy as the likes of bet365 but it is a feature-packed, well thought out design.
In our most recent bookmaker margin survey, Unibet had an average margin of 5.1%, which is slightly above the survey median of 4.9%. From a punter’s perspective, the lower the margin, the better.
The markets displayed in the Shortcuts menu make it clear that Unibet Australia is focused on the Australian market, with popular in-season Australian leagues named at the top of the list. The coverage of Australian sports is excellent, with 25 markets available per NBL fixture at the time of review compared to 17 with Sportsbet and 8 with Sportingbet. For the A-League, 27 markets per event were available, compared to 77 with Sportsbet and 33 with Sportingbet. For the NFL, 6 markets were available per event, compared to 25 with Sportsbet and 5 with Sportingbet. Unibet has made a point of targeting the English Premier League, with over 140 markets offered for every fixture.
As is typically the case with online bookmakers, football is the most heavily catered for, with over 11,500 events available to bet on at the time of review. Apart from the usual coverage of Australian sports, American sports and football, markets are provided for everything from politics to surfing to winter sports.
One strength of Unibet is it’s the only Australian-licensed bookmaker we’re aware of that offers markets on Australian domestic football leagues other than the A-League. For example, the NSW Premier League, SA Premier League and Western Premier League are supported.
The racing interface is simple, but effective. The main screen displays a table of upcoming horse, greyhound and harness races across Australia, New Zealand and Singapore. The table is colour coded to highlight events that are shortly due to start. Fixed, Best Tote+SP, Tote+5/10% and Top Fluc odds are available for win betting while fixed, Best Tote and Tote+5%/10% odds are available for place betting. On top of win and place markets, Quinella, Exacta, Trifecta and Quadrella options are available. Odds fluctuations are displayed next to each runner. Form guides along with barrier, weight, jockey and trainer details are provided for most horse racing events.
Live Sports Betting
Because Unibet Australia is licensed in Australia, it can only offer live betting over the phone. 5.
The live betting interface is neatly laid out, with a large score panel at the top with live odds display below. The odds are colour-coded with up and down arrows to indicate the direction of recent shifts.
Those who are interesting in online live betting should view our latest live (in-play) online betting survey.
- Low $0.10 minimum online wager amount
- Excellent betting selection, including domestic Australian football other than the A-League
- Highly functional user interface
- Unibet TV streams selected sporting events live online
- Access to sports statistics and horse racing form guides
- Live online betting is not available due to Australian law5
- Range of deposit methods not as broad as some bookmakers, with Moneybookers a notable omission
- Members use an assigned account ID, rather than a chosen username, to log in. This is an inconvenience when you can’t remember your ID.
- Harsher turnover requirements on bonus funds compared to rivals
The Unibet Australia website may not be as flashy as the likes of bet365, but it is equally as functional. The interface is thoughtfully designed, making it quick and easy to bet with, and the layout is intuitive for beginners. While it is owned by the European giant Unibet Group plc, the service retains many aspects of its roots in the Australian brand Betchoice, with the latter still being used for deposits. Unibet’s acquisition of Betchoice provides the benefits of both a locally licensed bookmaker and a large reputable company.
Notes and Sources
- 1 http://en.wikipedia.org/wiki/Unibet
- 2 https://www.unibet.com.au/default.asp?loadpage=about
- 3 http://www.unibetgroupplc.com/corporate/templates/InformationPage.aspx?id=148
- 4 POLi facilitates online bank transfers that are acknowledged by the bookmaker instantly. This enables you to log into your banking provider, transfer money to the bookmaker, and place bets immediately.
- 5 http://en.wikipedia.org/wiki/Interactive_Gambling_Act