Mad Bookie Review

Introduction

Mad Bookie review

The following is an in-depth Mad Bookie review. This review covers the history, features, interface, sports & racing markets, upsides and downsides of the service.

This review is part of our comprehensive Bookmaker Reviews section. The Betting Agencies page provides information and reviews for other sports betting agencies that are suitable for Australians. The following details are updated periodically to keep them up to date.


History, Location and Licence

Mad Bookie is a newcomer to the industry, having being launched in 2015. The service is Australian owned and is licensed in Norfolk Island by the Norfolk Island Gaming Authority.1 Mad Bookie is owned by Mad Bookie Pty Ltd, which is has a registered office in Melbourne.2

The following are their customer support contact details:

Email:support@madbookie.com.au
Phone: 1800 623 266
Fax: (03) 8648 6350
Postal: 501 Church Street, Richmond, VIC, 3121

Mad Bookie states that it is an approved betting provider for the AFL, NRL, Tennis Australia, Cricket Australia, Australian Rugby Union and Racing Victoria.

Mad Bookie is very much a local bookmaker, with only Australian dollar accounts supported and no language other than English available on the website. For sports betting in particular, wagers are only accepted for residents of Australia and New Zealand. In terms of payment methods, e-wallets like Skrill / Moneybookers are not supported, which makes deposits and withdrawals more difficult for Kiwis who don’t have an Australian bank account, so the site really is just geared up for Australians.

Services and Features

New member offers Sign up using the promo code MAD200. Receive bonus bets equal to your first deposit up to $200. Only available to QLD, NT, TAS and ACT residents. Bonus bets must be wagered at odds of 1.50 or greater.

OR

Sign up using the promo code CASHBACK. Make a deposit of up to $500 and over a 7 day period if you lose money, 50% of your losses will be credited back as cash (not bonus bets!). There is a 1x turnover requirement at 1.50 odds for refunded cash. The maximum refund is $250. Not available for residents in NSW, VIC, SA or WA.

Deposit options Visa, MasterCard, bank transfer, POLi 4
Withdrawal options Bank transfer
Transaction fees Non that we’re aware of
Currencies AUD
Languages English
Odds formats Decimal
Minimum deposit $1.00
Minimum bet $1.00
Deposit turnover requirements 1x
Bonus credit turnover requirements Winnings from welcome bonus bets need to be turned over 3x at odds of 1.50 or more. Promo bonus bets must be wagered 1x at odds of 1.50 or more.
Bookmaker margin Mad Bookie was not included in our most recent bookmaker margin survey. Based on casual observation the margins appear to be about average for an Australian-licensed bookmaker.
Credit facilities Members may apply for a credit facility
Forbidden Jurisdictions Mad Bookie will only accept sports wagers by residents of Australia and New Zealand. Residents of the USA, United Kingdom, Singapore, and Hong Kong cannot place wagers.
Mobile betting A mobile version of the website is available
Identity checks To verify your account you must send a copy of your photo ID, a secondary ID and a copy of any credit cards used for deposits.
Dormant account fees If your account has been dormant for 4 months Mad Bookie reserves the right to suspend or terminate your account. We are not aware of any applicable fees.
Support Email, phone (1800 number), fax, online chat

 

Win Limits

Location

Win

Place

Quinella

Exacta

Trifecta

First 4

Quaddie

Multi

Australian Metropolitan Thoroughbred

$50,000

$25,000

$25,000

$25,000

$35,000

$50,000

$50,000

$50,000

NZ and Australian Provincial Thoroughbred

$25,000

$15,000

$15,000

$15,000

$25,000

$25,000

$25,000

$25,000

Australian Country Thoroughbred

$25,000

$15,000

$15,000

$15,000

$25,000

$25,000

$25,000

$25,000

International Thoroughbred

$15,000

$6,000

$6,000

$6,000

$15,000

$15,000

$25,000

$25,000

Australian Metropolitan Harness

$15,000

$7,000

$8,000

$8,000

$15,000

$15,000

$25,000

$25,000

NZ and Australian Non-Metropolitan Harness

$15,000

$6,000

$6,000

$6,000

$15,000

$15,000

$25,000

$25,000

Australian Metropolitan Greyhound

$15,000

$7,000

$5,000

$5,000

$7,000

$7,000

$25,000

$25,000

NZ and Australian Non-Metropolitan Greyhound

$7,000

$5,000

$2,500

$2,500

$5,000

$5,000

$25,000

$25,000

All other Non-Australian Thoroughbred

$7,000

$5,000

$2,500

$2,500

$5,000

$5,000

$25,000

$25,000

All Other

$5,000

$2,500

$1,500

$1,500

$2,500

$2,500

$25,000

$25,000

Mad Bookie also reserves the right to impose the following net winnings restrictions:
– $20,000 for “Top Fluc” win bets and “Best Tote” wagers
– $10,000 for “Middle Tote” wagers
– $5,000 for “Top Fluc” place bets, “Best of the Best” and “Best of Two Totes” bets

Mad Bookie reserves the right to cap the maximum applicable odds for all Tote products at 101.00.

Protest-Payout is available on all Australian races with a max collect of $5,000.

At this stage we have no clear information on betting limits for sports betting.

Betting Interface and Website Layout

Mad Bookie sports markets display

The Mad Bookie websites uses a very simple, but practical layout which is beginner-friendly.

An expandable list of sports and leagues is displayed on the left, with links to popular codes provided at the top. Various shortcuts to upcoming racing are also provided in this column. The centre column displays the odds while the right column displays the betting slip. A large panel at the top of the page lists your available funds along with bonus funds and pending bets.


Mad Bookie odds display

The markets and odds displays are concise, which avoids lengthy scrolling that you sometimes see with other websites.

A “[+] Show/Hide X additional markets” link is provided below each fixture, which when clicked displays a list of markets, but without the odds. When you click on a market the odds are dynamically shown without any page refresh, however you can only view the odds for one market at a time. Clicking on a second market will cause the odds display for the first selection to collapse.


Mad Bookie betting slip

Like the rest of the interface, the betting slip is simple and intuitive.

When multiple selections are added you will be provided with multi selection boxes to create doubles, triples, etc., along with a multi that includes all selections. You can enter stakes into the various selection boxes to create customised exotic multis like Trixies, Yankees, etc. You can submit these wagers in addition to single selections without having to tab between any displays like you sometimes see with other bookmakers.

Overall, we really like the betting interface. The template is easy on the eye and the navigation in particular is easy and intuitive. The only bug we found was on occasion we found ourselves suddenly logged out, often soon after logging in. Whether or not this was due to having the website open in multiple tabs at once, we don’t know. On that note, one strong feature of the interface is that if you have multiple tabs of the website open and you place a wager, the displayed available balance and pending bets will be updated every tab.


Bookmaker Margin

Mad Bookie was not included in our most recent bookmaker margin survey. Early indications are that its odds are in line with the major Australian-licensed bookmakers, with the exception of line odds, which are generally 1.90 compared to 1.91 or 1.92 with many rivals.

Sports Markets

The Mad Bookie sports betting selection is adequate for most punters needs, however the range of markets is not as strong as the largest bookmakers. This is particularly true for overseas sports.

The Australian sporting codes are the most heavily catered for with over 20 markets offered per AFL and NRL fixture. In contrast, generally just three markets (head-to-head, line, over/under) are offered for the major American codes, tennis and overseas football.

Horse Racing

Mad Bookie racing markets interface

Mad Bookie offers tote betting on horse racing venues across Australia, New Zealand, South Africa, France, England and Ireland. Greyhounds and harness racing is also offered for Australia and New Zealand.

Fixed odds betting is offered for all forms of racing in Australia and New Zealand. For typical horse racing events in Australia Mad Bookie offers Best of 3 Totes for Win bets and Mid Tote for place wagers. For greyhounds and harness racing you will often see Win Tote +5%.

Win, Place, Each Way, Quinella, Exacta, Trifecta and First Four wagers are available for harness and greyhounds while Quadrellas are also offered for horse racing.


Mad Bookie racing interface

The interface is simple and intuitive, with a concise table showing the day’s venues and races.

The event interface is also nice and simple. The only real shame is the predicted Tote odds aren’t displayed like you would see with some bookmakers like Ladbrokes.


Live Sports Betting

Due to Australia’s Interactive Gambling Act 4, live online betting is not available. Australian customers must phone in to bet live. If live online sports betting is what you’re after, be sure to check out William Hill or bet365, who have developed clever automated “betcall” features, which use the microphone on your PC or mobile device to get around having to make a phone call.

Upsides

  • Mad Bookie is Australian owned.
  • Both online chat and email support were fast and very friendly in response to our queries.
  • The interface is incredibly intuitive, with a much faster and more convenient navigation menu than what you often see with some other bookmakers.
  • The odds are displayed concisely, with the most popular markets shown all together, which avoids too much scrolling when looking at a line-up of fixtures.

Downsides

  • No live online betting (due to Australian law) 3 or betcall features
  • Predicted Tote odds aren’t displayed
  • Range of markets for overseas sports is limited.
  • No online means of verifying your account. You must send scanned copies of identification by email, fax or post. In their defence, however, Mad Bookie responded to our validation email very quickly, so we were set up and verified in no time.
  • Mad Bookie is licensed by the Norfolk Island Gaming Authority, which has a tarnished history with regards to issuing gaming licences.5
  • At this stage we know very little about the owners.
  • E-wallet services like Skrill / Moneybookers and Neteller aren’t offered, which makes the service unsuitable for Kiwis who don’t have an Australian bank account.
  • When you submit a forgotten password request, Mad Bookie emails you the password rather than resets it, which suggests the website doesn’t store passwords in encrypted form. When creating an account we recommend you choose a different password to the one(s) you use for major services like email and banking.

Bottom Line

Mad Bookie is one of a few Australian-owned bookmakers trying to mix it with the large foreign-owned services that are licensed in Australia. Our first impressions were actually poor due to some niggles with the sign up form, but Mad Bookie has grown on us since due to the ease of making a deposit and the speed with which they responded to our account verification email. The betting interface is the highlight of the service due to the intuitive navigation menu and concise display of odds. Fans of overseas sports will find the range of markets limiting, however the bookmaker is perfectly adequate for those who primarily wager on the popular head-to-head, line and over/under markets.

Notes and Sources

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